Build a Powerful Marketing Strategy

JER Online
Dawsonville, Georgia, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Imagine trying to sell footballs to nursing home residents or life insurance to teenagers. Your chance of succeeding in either case would be pretty low. Now, reverse the scenario and try to sell the footballs to the teenagers and vice versa. Your chances have just increased. You could try increasing them even further through communications. What if you decided to tell the teenagers that using the football would decrease the national statistics for high-school drop-out rates? The message is noble and potentially appealing to teenagers, but probably not enough to encourage them to spend their allowance on your product. Now, add another element to the equation: try to sell the footballs to parents of teenagers. Perhaps the message would be more effective.

These are extreme examples of mistakes that could easily be avoided by employing common sense, but they illustrate two fundamental tenets of marketing: Target the right group of customers, and communicate the right message to that group. These simple rules are critical to any business`s success, yet few small businesses apply them effectively.

This course will show you how to systematically approach the two most important questions you need to ask in your business’s operation: what’s the best target market, and what message do I want to communicate to that market? Once you learn how to think according to this rubric, running a successful business becomes a whole lot easier. This course will guide you through the process of making these decisions, allowing you to develop a marketing strategy that will help your business succeed.

Enroll in this online course if you:
Want to increase your company`s sales
Plan to launch a new business someday
Need to reposition or change a business in trouble ...''

Elements of this syllabus are subject to change.

Phone:1-866-537-5376

School Address:

JER GROUP,INC.
6625 Hwy 53East, Suite 410-246
Dawsonvile,Georgia 30534 USA

Jobs & Resumes: Dawsonville
Houses & Roommates: Dawsonville

Search other schools for Build a Powerful Marketing Strategy training resources.

Productivity Management & Leadership Success
Management & Leadership Decision Support Systems
Comprehensive Leadership
Coaching For Performance
Set Performance Expectations
Monitor And Manage Performance
Conducting Business in Latin America
Negotiate to Win
Accelerate your Business Growth
Cisco CCNA Complete Set
Take Control of IIS
Security for a Windows 2003 Network
Setup & Secure Home Computer
Health Insurance Portability and Accountability Act
Health Insurance

Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

Facts: This website holds more than 300,000 training course records worldwide, with hundreds of new postings daily. All services in this website are free!