Training Course:Business Marketing StrategySchool/Trainer:Kellogg School of Management Executive Education Evanston, Illinois, United States
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' Learn the techniques for analyzing and building effective business-to-business marketing strategies, and take away the tools to implement them in your company. Senior faculty members from the Kellogg School of Management’s marketing department lead this intensive five-day seminar which explores the fundamentals and leading-edge developments in the world of business marketing.
The program provides exceptional opportunities for broadening your perspective and exchanging marketing ideas with an international group of peers in a collaborative learning environment, and analyzing the marketing strategies of your own firm. ...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.kellogg.northwestern.edu/execed/
Phone:847-467-7000
School Address:
Executive Education Kellogg School of Management James L. Allen Center 2169 Campus Drive Evanston, Illinois 60208-2800 U.S.A.
Jobs & Resumes: Evanston Houses & Roommates: Evanston
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Other training courses offered by Kellogg School of Management Executive Education:
Effectiveness and Accountability in the Boardroom
Governing the Family Business
Womens Director Development
Energizing People for Performance
Leading High-Impact Teams
Negotiation Strategies for Managers
Reinventing Leadership: A Breakthrough Approach
The Soul of Leadership
Accelerating Sales Force Performance
Customer Insight Tools
Distribution Channel Management
Branding: Creating, Building, and Rejuvenating
Consumer Marketing Strategy
Managing New Products and Services for Strategic Competitive Advantage
Pricing Strategies and Tactics
Strategic Marketing and Communications
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