Customer Insight Tools

Kellogg School of Management Executive Education
Evanston, Illinois, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Uncovering insights about your customers is essential for developing products and services that deliver value to the customer and generate profit for your organization. But while companies spend millions of dollars on expensive market research, how much actionable customer insight is actually being created? How do you unlock insight-- and value--from the customer information gathered?

For companies in both B-to-B and B-to-C environments, this program will inspire users of market research to ask the right questions and make the right decisions in order to gain sustainable competitive advantages.

In a collaborative learning environment, this program provides a thorough understanding of how the right blend of tools can be used to gain powerful, valid insights into customer needs and perceptions. Building a marketing strategy based upon deep customer insight can give a firm a powerful competitive advantage. ...''

Elements of this syllabus are subject to change.

Phone:847-467-7000

School Address:

Executive Education
Kellogg School of Management
James L. Allen Center
2169 Campus Drive
Evanston, Illinois 60208-2800
U.S.A.

Jobs & Resumes: Evanston
Houses & Roommates: Evanston

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