Branding: Creating, Building, and Rejuvenating

Kellogg School of Management Executive Education
Evanston, Illinois, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Learn how to create, build, and rejuvenate brands. Companies around the globe are beginning to appreciate the importance and power of brands. However, few firms can actually lay claim to a strong, differentiated, and enduring brand.

Properly managed, brands can be a company’s most valuable asset. A well-managed brand can create customer loyalty and name recognition strong enough to overcome intense competition and even price differentiation in a given market. In this program, the Kellogg School of Management’s faculty provide an intensive look into brand management in a collaborative learning environment.

Combining the latest thought-leadership on this topic with practical exercises, this program will inspire you to put into action a strategy that will leverage your brand for increased customer loyalty, competitive advantage and profitability.
...''

Elements of this syllabus are subject to change.

Phone:847-467-7000

School Address:

Executive Education
Kellogg School of Management
James L. Allen Center
2169 Campus Drive
Evanston, Illinois 60208-2800
U.S.A.

Jobs & Resumes: Evanston
Houses & Roommates: Evanston

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