Consumer Marketing Strategy

Kellogg School of Management Executive Education
Evanston, Illinois, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Gain insight into consumers’ consumption habits and goals to create a well-defined marketing strategy for competitive advantage. Senior members of the Kellogg School of Management’s marketing faculty, in conjunction with leading marketing experts, lead this intensive and interactive program which blends theory with sound marketing practice to provide winning strategies and tactics. Through discussions, case studies, and exercises presented in a collaborative learning environment, you will develop a well-defined marketing strategy for identifying attractive targets and effectively positioning products and services to these targets. You will be inspired to put into action your strategy for branding, service delivery, communications, pricing, and channel distribution.
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Elements of this syllabus are subject to change.

Phone:847-467-7000

School Address:

Executive Education
Kellogg School of Management
James L. Allen Center
2169 Campus Drive
Evanston, Illinois 60208-2800
U.S.A.

Jobs & Resumes: Evanston
Houses & Roommates: Evanston

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