Training Course:Managing New Products and Services for Strategic Competitive AdvantageSchool/Trainer:Kellogg School of Management Executive Education
Evanston, Illinois, United States
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' Turn your new products and services into profits. Organizations must be able to fuse business strategy with new product design and development to gain a competitive edge in the marketplace. In this comprehensive program highlighted by a collaborative learning environment, you will identify new product and service strategies that foster innovation.
From the voice of the customer to design, manufacturing, delivery, and launch, you will be inspired to put a development process into action at your organization.
This program covers techniques for creating an innovation mind-set, market entry and positioning strategies, segmentation tools and techniques, mass customization, product design and development, building cross-functional teams, and rewarding and motivating team performance.
...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.kellogg.northwestern.edu/execed/
Phone:847-467-7000
School Address:
Executive Education
Kellogg School of Management
James L. Allen Center
2169 Campus Drive
Evanston, Illinois 60208-2800
U.S.A.
Jobs & Resumes: Evanston
Houses & Roommates: Evanston
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Other training courses offered by Kellogg School of Management Executive Education:
The Soul of Leadership
Accelerating Sales Force Performance
Business Marketing Strategy
Customer Insight Tools
Distribution Channel Management
Branding: Creating, Building, and Rejuvenating
Consumer Marketing Strategy
Pricing Strategies and Tactics
Strategic Marketing and Communications
The Market Focused Organization
Kellogg on Marketing
Branding in Media and Entertainment
Competitive Strategy
Creating a Culture of Innovation
Creating and Managing Strategic Alliances
Driving Organic Top-Line Growth
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