Training Course:Pricing Strategies and TacticsSchool/Trainer:Kellogg School of Management Executive Education
Evanston, Illinois, United States
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' In this program, senior faculty in the Kellogg School of Management’s Marketing Department create a collaborative learning environment and lead you through the entire pricing process. You will explore the elements of a pricing strategy, types of costs, segment pricing techniques, value pricing, competitive games, and legal aspects of pricing.
This program helps dispel the myths and ambiguities of setting prices and inspires you with invaluable theories, tools, and strategies to help you successfully navigate the complicated world of pricing.
...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.kellogg.northwestern.edu/execed/
Phone:847-467-7000
School Address:
Executive Education
Kellogg School of Management
James L. Allen Center
2169 Campus Drive
Evanston, Illinois 60208-2800
U.S.A.
Jobs & Resumes: Evanston
Houses & Roommates: Evanston
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Competitive Strategy
Creating a Culture of Innovation
Creating and Managing Strategic Alliances
Driving Organic Top-Line Growth
Implementing Organic Growth Strategies
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