Strategic Marketing and Communications

Kellogg School of Management Executive Education
Evanston, Illinois, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Gain a greater understanding for marketing in the “Nanosecond Culture,�and be prepared to immediately implement holistic thinking for your marketing and communications strategy. Taught by senior faculty from the Kellogg School of Management and Department of Integrated Marketing Communications at Northwestern University’s Medill School of Journalism, this program will help you to strategically understand all elements of marketing and communications for your organization. You will learn to integrate marketing communications to more precisely defined segments of “empowered�customers and consumers as they relate to your products and services.

This program will help you understand the different value propositions needed to communicate with internal and external segments as they impact your organization across different media and communications channels.

You will be inspired to think comprehensively about your brand from a 360 degree point-of-view and put into action a marketing communications plan that delivers short and long-term success for your organization.
...''

Elements of this syllabus are subject to change.

Phone:847-467-7000

School Address:

Executive Education
Kellogg School of Management
James L. Allen Center
2169 Campus Drive
Evanston, Illinois 60208-2800
U.S.A.

Jobs & Resumes: Evanston
Houses & Roommates: Evanston

Search other schools for Strategic Marketing and Communications training resources.

Accelerating Sales Force Performance
Business Marketing Strategy
Customer Insight Tools
Distribution Channel Management
Branding: Creating, Building, and Rejuvenating
Consumer Marketing Strategy
Managing New Products and Services for Strategic Competitive Advantage
Pricing Strategies and Tactics
The Market Focused Organization
Kellogg on Marketing
Branding in Media and Entertainment
Competitive Strategy
Creating a Culture of Innovation
Creating and Managing Strategic Alliances
Driving Organic Top-Line Growth
Implementing Organic Growth Strategies
Driving Strategic Value From IT

Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

Facts: We provide free training course catalog service since 2003, in English and Chinese. Tens of thousands of visitors search our database from our portal and partners' websites each day.