Training Course:The Market Focused OrganizationSchool/Trainer:Kellogg School of Management Executive Education
Evanston, Illinois, United States
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' Organizations totally driven by the market consistently outperform their competition in profitability. These organizations carefully segment their customers and deliver an outstanding total customer experience. Truly market-focused organizations not only develop a sound market-focused strategy, but they also align all aspects of their business. In these organizations, everyone, regardless of position or function, knows what the market strategy means for his or her job and makes decisions consistent with this strategy.
In a collaborative learning environment, this program inspires you with the skills to center your firm on the market by learning from your customer’s experiences and evaluating the alignment of your organization’s strategy and culture. ...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.kellogg.northwestern.edu/execed/
Phone:847-467-7000
School Address:
Executive Education
Kellogg School of Management
James L. Allen Center
2169 Campus Drive
Evanston, Illinois 60208-2800
U.S.A.
Jobs & Resumes: Evanston
Houses & Roommates: Evanston
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Other training courses offered by Kellogg School of Management Executive Education:
Business Marketing Strategy
Customer Insight Tools
Distribution Channel Management
Branding: Creating, Building, and Rejuvenating
Consumer Marketing Strategy
Managing New Products and Services for Strategic Competitive Advantage
Pricing Strategies and Tactics
Strategic Marketing and Communications
Kellogg on Marketing
Branding in Media and Entertainment
Competitive Strategy
Creating a Culture of Innovation
Creating and Managing Strategic Alliances
Driving Organic Top-Line Growth
Implementing Organic Growth Strategies
Driving Strategic Value From IT
Managing Customer Relationships for Profit
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