Training Course:Branding in Media and EntertainmentSchool/Trainer:Kellogg School of Management Executive Education
Evanston, Illinois, United States
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' New technologies have brought an explosion of options for media consumers.
This cluttered environment requires powerful media brands and outstanding brand systems.
The digital migration of content has forced media executives to think about their brands in new and innovative ways.
Revenue models for digital platforms are still evolving.
This dynamic environment often focuses on short-term gains to the neglect of brand building.
This program imparts the skills and long-term strategies you need to successfully guide your company through this volatile landscape. ...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.kellogg.northwestern.edu/execed/
Phone:847-467-7000
School Address:
Executive Education
Kellogg School of Management
James L. Allen Center
2169 Campus Drive
Evanston, Illinois 60208-2800
U.S.A.
Jobs & Resumes: Evanston
Houses & Roommates: Evanston
Search other schools for Branding in Media and Entertainment training resources.
Other training courses offered by Kellogg School of Management Executive Education:
Distribution Channel Management
Branding: Creating, Building, and Rejuvenating
Consumer Marketing Strategy
Managing New Products and Services for Strategic Competitive Advantage
Pricing Strategies and Tactics
Strategic Marketing and Communications
The Market Focused Organization
Kellogg on Marketing
Competitive Strategy
Creating a Culture of Innovation
Creating and Managing Strategic Alliances
Driving Organic Top-Line Growth
Implementing Organic Growth Strategies
Driving Strategic Value From IT
Managing Customer Relationships for Profit
The Science of Lean Six Sigma Operations
Supply Chain Management
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