Training Course:Managing Customer Relationships for ProfitSchool/Trainer:Kellogg School of Management Executive Education
Evanston, Illinois, United States
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' This program inspires senior marketing, IT, and operations executives to design and implement successful customer relationship management strategies for their organizations.
Representing a fundamentally different approach to marketing, the program presents a holistic view of customer relationship management by including concepts from marketing analytics, technology management, organization design, and change management.
In a collaborative learning environment, you will learn state-of-the-art techniques for acquiring new customers, enhancing the value of existing customers, retaining profitable customers, and maximizing customer profitability in consumer as well as business-to-business settings. You will leave with actionable insights into customer life-cycle management, customer lifetime value measurement, and customer profitability measurement.
...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.kellogg.northwestern.edu/execed/
Phone:847-467-7000
School Address:
Executive Education
Kellogg School of Management
James L. Allen Center
2169 Campus Drive
Evanston, Illinois 60208-2800
U.S.A.
Jobs & Resumes: Evanston
Houses & Roommates: Evanston
Search other schools for Managing Customer Relationships for Profit training resources.
Other training courses offered by Kellogg School of Management Executive Education:
Strategic Marketing and Communications
The Market Focused Organization
Kellogg on Marketing
Branding in Media and Entertainment
Competitive Strategy
Creating a Culture of Innovation
Creating and Managing Strategic Alliances
Driving Organic Top-Line Growth
Implementing Organic Growth Strategies
Driving Strategic Value From IT
The Science of Lean Six Sigma Operations
Supply Chain Management
Fundraising & Marketing
Developing High Performing People
Critical Issues in Board Governance
Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
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