Fundraising & Marketing

Kellogg School of Management Executive Education
Evanston, Illinois, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' What comes first - The money or the donors?
"Where will the money come from?"
"How can we let more people know about our program?"

These two issues, marketing and fundraising are critical to the success of all nonprofit organizations. The objective of this course is to allow nonprofit leaders the opportunity to develop skills to evaluate, change and implement new and effective marketing and fundraising programs. Participants will learn how to assess their current situations and to think creatively when searching for resources and tools relevant to advancing their organizations. They will learn to look at their markets, find where donors live and work, see how researchers segment communities.
...''

Elements of this syllabus are subject to change.

Phone:847-467-7000

School Address:

Executive Education
Kellogg School of Management
James L. Allen Center
2169 Campus Drive
Evanston, Illinois 60208-2800
U.S.A.

Jobs & Resumes: Evanston
Houses & Roommates: Evanston

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