Social Media for Marketing

UBC Continuing Studies
Vancouver, British Columbia, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Adding social media into the marketing mix is increasingly important for marketers who want to establish an online presence for their businesses. In this course, you learn how to incorporate social media tools like Facebook, YouTube, Twitter, social bookmarking and web monitoring tools into your overall marketing strategies and tactics. We discuss the dos and don’ts of social media marketing; look at successful marketing campaigns; introduce the social media tools every marketer should know about; and cover online communications etiquette. Students are asked to develop ideas for a social media marketing campaign of their own. ...''

Elements of this syllabus are subject to change.

Phone:604-822-1444

School Address:

UBC Continuing Studies
410-5950 University Boulevard
Vancouver, British Columbia V6T 1Z3
CANADA

Jobs & Resumes: Vancouver
Houses & Roommates: Vancouver
Travel Agencies: Vancouver

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