Web Analytics for Site Optimization

UBC Continuing Studies
Vancouver, British Columbia, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Successful web sites require continuous reviewing and maximizing conversion rates for defined success actions to improve the user experience and increase web site traffic. This course focuses on optimizing the visitor experience at the web site. Site optimization topics include information architecture and navigation, content structure, internal page and link strategy, and the optimization of internal web site search engines. This course uses best practice methods and case studies to show you how to define, track, evaluate, and optimize your web site to improve visitor conversion goals, providing examples of how to create simple tests to define and evaluate the value of web site changes. ...''

Elements of this syllabus are subject to change.

Phone:604-822-1444

School Address:

UBC Continuing Studies
410-5950 University Boulevard
Vancouver, British Columbia V6T 1Z3
CANADA

Jobs & Resumes: Vancouver
Houses & Roommates: Vancouver
Travel Agencies: Vancouver

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