Training Course:Measuring Marketing Campaigns OnlineSchool/Trainer:UBC Continuing Studies
Vancouver, British Columbia, Canada
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' In today’s marketplace, online channels play an increasingly critical role in a company’s overall marketing plan. Once your site is optimized for usability and the visitor experience, it’s time to bring in more traffic. In this course you will learn how to achieve greater return on investment for online marketing initiatives and evaluate the impact of campaign results. This course also includes coverage of online/offline interactions, enabling participants to learn how to measure offline drive to web sites. Discover how to identify the critical metrics assess and improve campaigns, including methodologies for tracking the impact of online channels such as e-mail, paid search (pay-per-click), organic search (higher page ranking in search engines), and display / banner ads. The course will include an overview of technologies such as ad-servers, rich media, bid-management systems, and online research tools with the emphasis on campaign measurement and testing. Participants will leave this course with a solid foundation in online campaign optimization. ...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.cstudies.ubc.ca/
Phone:604-822-1444
School Address:
UBC Continuing Studies
410-5950 University Boulevard
Vancouver, British Columbia V6T 1Z3
CANADA
Jobs & Resumes: Vancouver
Houses & Roommates: Vancouver
Travel Agencies: Vancouver
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Web Analytics
Web Analytics for Site Optimization
Creating and Managing the Analytical Business Culture
Certificate in Web Intelligence
Business Systems Analysis
Business Process Analysis
Business Process Modelling and Design
Knowledge Management for Operational Excellence
Business and IT Systems, Processes and Applications
Process Implementation and Change Management
Integrated Marketing Strategy
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