Creating and Managing the Analytical Business Culture

UBC Continuing Studies
Vancouver, British Columbia, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This course goes beyond the tracking and reporting of web site activity, covering both the art and the science of successfully using web analytics to drive change within organizations. Getting organizational buy-in for analytics usage and data-driven decision making, choosing and deploying the right solutions to meet business needs, staffing and training the organization properly, and communicating information to diverse constituents within the organization are all key to success for the web analytics manager. The course covers successful web analytics management strategies and processes within the organization, providing both the knowledge and the practical skills to succeed as a web analytics manager. If you have all of a sudden found yourself "in charge of web analytics", this course will help you succeed in your new role within the organization. ...''

Elements of this syllabus are subject to change.

Phone:604-822-1444

School Address:

UBC Continuing Studies
410-5950 University Boulevard
Vancouver, British Columbia V6T 1Z3
CANADA

Jobs & Resumes: Vancouver
Houses & Roommates: Vancouver
Travel Agencies: Vancouver

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WORKING WITH AN AGING POPULATION
Software Engineering
In-House Retirement Planning
Social Media
Social Media for Marketing
Managing the Blogosphere
Monetizing Online Communities through Social Media
Web Analytics
Web Analytics for Site Optimization
Measuring Marketing Campaigns Online
Certificate in Web Intelligence
Business Systems Analysis
Business Process Analysis
Business Process Modelling and Design
Knowledge Management for Operational Excellence
Business and IT Systems, Processes and Applications
Process Implementation and Change Management
Integrated Marketing Strategy

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