Integrated Marketing Strategy

UBC Continuing Studies
Vancouver, British Columbia, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Marketing strategy is more important than ever in our highly competitive world, and is becoming more complex as the Internet and mobile computing merge with traditional media. From brand management to customer communications to sales, today’s marketing must integrate multiple media and environments to achieve maximum impact. Print, radio, TV and the Web are becoming one integrated, customer-facing whole.

The UBC Certificate in Integrated Marketing Strategy stands at the forefront of innovation and creative thinking about new ways that goods and services are marketed. The ubiquity, desirability and economic viability of web-based communications tied to traditional media results in market reach being broader and deeper while simultaneously being more fragmented and customized. An integrated marketing strategy employing consistent themes and branding through all communication channels is essential to maintaining a company’s competitive edge.
...''

Elements of this syllabus are subject to change.

Phone:604-822-1444

School Address:

UBC Continuing Studies
410-5950 University Boulevard
Vancouver, British Columbia V6T 1Z3
CANADA

Jobs & Resumes: Vancouver
Houses & Roommates: Vancouver
Travel Agencies: Vancouver

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