The Art of Persuasive Writing

Northamptonshire Chamber of Commerce
Northampton, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Win the two second challenge-it takes less than two seconds for a reader to decide to read on or dismiss what you have written. The opening words of your headline, first sentence or web pages must instantly touch a chord in the reader’s mind. Every paragraph must engage the reader and raise curiosity for what they read next. Discover how professionals excel at this essential task.

Benefits for your organisation

For many, writing reports, proposals and brochure copy is a long and torturous process. How do you begin a letter? Should titles and headings be short and snappy or long and detailed? How do you tell customers about a price increase, without driving most of them away? And can you really start a sentence with the word ’And’ or ’But’? The answers to these and the many other writing challenges give you a powerful edge in your quest for personal and business success.

Who is this course for?

Everyone involved in writing:

Letters and reports
Brochures, mailing and advertising copy
Product and service sales literature
Email and web site copy
Customer presentations and exhibition stand copy
Topics Covered:

The three-stage approach to quick, painless business writing
How you focus your writing to achieve key business objectives
What gets read and what hits the bin; classic examples
The structure of an effective business communication
Five powerful motivators that encourage many more people to read
The grammar of good business writing, with tips for style and clarity
Headlines and titles that capture the attention of busy readers
Seven easy ways to avoid the most common writing pitfalls
Editing techniques that turn lacklustre copy into stimulating reading
By the end of the course, delegates will be able to:

Compel people to read and action their words
Encourages busy people to stop and read
Make readers sit up and take notice
...''

Elements of this syllabus are subject to change.

Phone:(01604) 490490

School Address:

Opus House, Anglia Way, Moulton Park, Northampton United Kingdom NN3 6JA

Jobs & Resumes: Northampton
Houses & Roommates: Northampton

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