CREATIVE WRITING IN THE COMMERCIAL WORLD Workshop

Phoenix Training and Development
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' the first half of the course will focus on the preparation necessary for writing effective copy. What useful connections are there between your product and target audience? What impact do you want to make? What action do you want the audience to take? With these objectives in mind, the delegates will begin to explore different starting points for the structure of a piece, whether it is a letter, report or press release. The second half will focus on producing clear, easy-to-read copy. Participants will learn to construct a ‘skeleton�for the copy, fitting together ideas and images as building blocks. They will investigate ways of deploying tone, emotion and key phrases for the right results. Throughout the course, the participants will test out ideas and techniques with practical exercises as a group, in pairs and individually. Feedback is direct and specific to each individual both during the workshop and after, through detailed trainer reports. ...''

Elements of this syllabus are subject to change.

Phone:020 7234 0480

School Address/Venue(s):

Phoenix Training and Development
The Leathermarket
Weston Street
London
United Kingdom
SE1 3ER

Jobs & Resumes: London
Houses & Roommates: London
Travel Agencies: London

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CONSULTANCY SKILLS
INTERNAL CONSULTING
SPRINGBOARD TO CONSULTANCY
EFFECTIVE COMMUNICATION SKILLS
INTERPERSONAL SENSITIVITY
IMPACT & INFLUENCE
INFLUENCE WITHOUT AUTHORITY
CUSTOMER CARE
UNDERSTANDING & USING BODY LANGUAGE
ONE - TO - ONE COMMUNICATION COACHING
BUSINESS ENGLISH
WRITING EFFECTIVE LETTERS
WRITING DYNAMIC REPORTS & PROPOSALS
TIME MANAGEMENT & ORGANISATION
STRESS MANAGEMENT
ASSERTIVENESS
LIVING WITH CHANGE AT WORK
PROBLEM SOLVING
CREATIVITY AND INNOVATION

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