The Secrets of Product Photography Workshop

Philippine Center for Creative Imaging
Makati City, Philippines

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' Great photography is the handmaiden of successful advertising campaigns! Does your product photography pass the four-way test? One: Does it make the product so attractive that consumers will want to buy it? Two: Does it sell itself to client without much explanation from you? Does it invite copycat photography from competitors? Three: Four: Do other product photographers remember it and compliment you on it? Creative photographer Ibarra Deri will demonstrate the secrets the pros use for producing photographs that excite clients, fellow photographers, and consumers alike--including how to “pose�the product!

What will be covered
Basic principles necessary for the understanding of what follows.
Getting the right equipment for the right job, and finding inexpensive substitutes.
Positioning and controlling light.
“Posing�the product effectively.
Finding the correct camera angle.
Highlighting important features selectively.
Lighting problematic material such as shiny, reflective, metallic, textured, and dull matte surfaces.
Choosing the right background.
Employing filters.
Adding and positioning props.
Working from a client’s layout: identifying problems and finding creative solutions.
Who should attend
Photographers planning to take up advertising photography.
Professional photographers who want to broaden their skill set.
Art directors, creative directors, and staff artists of advertising agencies who will either be shooting products themselves or working closely with a photographer.
Advertising photographers who want to improve their skills.
In-house staff in charge of producing product catalogs for direct-selling and mail-order.
Hobbyists interested in improving their still-life and tabletop photography.
...''

Elements of this syllabus are subject to change.

Phone:+63 (2) 759-3087

School Address/Venue(s):

2nd Floor, Kodak Bldg., 2247 Chino Roces Avenue (formerly Pasong Tamo),
Makati City, Philippines

Jobs & Resumes: Makati City
Houses & Roommates: Makati City

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