Marketing Practices and Technology

The Gordon Institute of Business Science
Johannesburg, South Africa

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' In this module students will be introduced to the principles and practices of effective marketing in an entrepreneurial context. The module will provide students with a systematic approach to marketing decision-making in order to aid them in launching a new product or service into the market. Key topics will include understanding the market and the customers, analysing marketing opportunities, developing and implementing marketing strategies and the impact of technology on entrepreneurial marketing. By critically examining an extensive theoretical base of marketing literature, and reviewing local and international entrepreneurial case studies, students will develop the skills and insights required to effectively develop and grow a market for new product or service.
...''

Elements of this syllabus are subject to change.

Phone:(011) 771 4000

School Address/Venue(s):

The Gordon Institute of Business Science
26 Melville Road
Illovo
Johannesburg
South Africa

Jobs & Resumes: Johannesburg
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