Business Research & Analysis

The Gordon Institute of Business Science
Johannesburg, South Africa

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' In this module students will be introduced to the principles and tools of business research and analysis. The module will specifically examine how research can assist in the development and evaluation of a new business idea. In the module students will examine and use different sources of data, both primary and secondary to gather information on markets, trends, industries, demographics, consumers and competitors. Students will utilize many of the skills from the analytical tools and techniques module as well as other tools to analyze this information and translate it into meaningful insights that will be used in the evaluation and development of their business ideas. ...''

Elements of this syllabus are subject to change.

Phone:(011) 771 4000

School Address/Venue(s):

The Gordon Institute of Business Science
26 Melville Road
Illovo
Johannesburg
South Africa

Jobs & Resumes: Johannesburg
Houses & Roommates: Johannesburg
Travel Agencies: Johannesburg

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