Marketing Plan

The Gordon Institute of Business Science
Johannesburg, South Africa

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' In this module students will build on the skills and insights developed in the Marketing 1 - Marketing Practices and Technology module in the development of a comprehensive marketing plan. The marketing plan is an important part of the final business plan an as such students are provided with the opportunity and the tools to practically apply marketing principles and practices in the development of a marketing plan for their business idea. In preparing to do this the students will review and evaluate the marketing plan of other start-up businesses and learn from the success and failure of other entrepreneurs. In developing their marketing plan students will be required to be rigorous in their assessment of the market and they will need to be innovative and creative in coming up with means and methods of reaching, developing and growing a market for their new product or service. ...''

Elements of this syllabus are subject to change.

Phone:(011) 771 4000

School Address/Venue(s):

The Gordon Institute of Business Science
26 Melville Road
Illovo
Johannesburg
South Africa

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