Managing Major Accounts

Practical Training for Professionals
Bristol, Birmingham, Coventry, Edinburgh, Glasgow, Leeds, Leicester, London, Manchester, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' This is a Pro-active Major Account Management 2 day course. In many markets an increasingly large proportion of a company’s business comes from fewer and often large, progressive customers The Major Account. Mr. Pareto is alive, and thriving. In most companies, at least half of the revenues come from a few crucial accounts. This two-day course reveals the range of skills and techniques needed to pro-actively manage, rather than react, to these customersâ€?needs and to turn high value, major clients into long-term business partners. Developing and implementing effective and pro-active account plans for your Major Accounts is essential, if profit and efficiency opportunities are to be maximised.
Training Benefits
Benefits for the organisation

Creation and maintenance of long term relationships, customer service levels and defending your business from competitor strikes are the priorities of effective account management. This course will help sales personnel to maximise the security of your business with your most important customers.

Benefits for the individual

You will be better equipped and have a set of tools and techniques that will enable you to:

�Develop improved long-term customer relationships.
�Identify more ‘added value contributions�to be made to customers business.
�Generate greater customer satisfaction.
�Improve your companies�competitive position.
�Identify additional business development and ‘new�profit opportunities.

By the end of the seminar you will be able to:
�Evaluate your Major Accounts and re-assess the internal and external factors which will impact future events.
�Analyse and use a customer-driven approach to future planning.
�Measure and plan qualitative and quantitative aspects of the management of your major accounts.
�Set suitable objectives to optimise value from these accounts.
�Develop a realistic 3-year strategy and plan for achieving these objectives.
�Determine an effective account penetration strategy.
â€?Determine how to make more effective contributions to the Major Accounts’ business.
�Re-visit and re-evaluate your persuasion and negotiation skills. ...''

Elements of this syllabus are subject to change.

Phone:01509 889632

School Address/Venue(s):

PTP House
102 Brook Street
Wymeswold
Leicestershire
LE12 6TU
United Kingdom

Jobs & Resumes: Bristol, Birmingham, Coventry, Edinburgh, Glasgow, Leeds, Leicester, London, Manchester
Houses & Roommates: Bristol, Birmingham, Coventry, Edinburgh, Glasgow, Leeds, Leicester, London, Manchester
Travel Agencies: Bristol, Birmingham, Edinburgh, Leeds, London, Manchester

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