The Secrets of Low Cost Advertising

Practical Training for Professionals
Bristol, Birmingham, Coventry, Edinburgh, Glasgow, Leeds, Leicester, London, Manchester, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' This advertising and promotion course analyses cold calling, mail-shots, telephone prospecting, advertising, packaging and many more promotional ideas. Delegates discover the world of semiotic (the study of signs) deconstruction. Analysing promotional materials to look at deeper/hidden messages that pictures, words, sounds and music convey. Once we know how to semiotically deconstruct other advertisements, we can build our own campaigns far more effectively.

The Course Suits
Any person involved in the promotion of their product or service.

Training Benefits
The ability to design and produce effective advertising on a small budget
The ability to be objective when looking at adverts
Understand why top companies design the adverts they do
Understand the importance of headlines
Analyse all types of promotion through the study of semiotics
Discuss and develop individual/company advertising and promotional ideas ...''

Elements of this syllabus are subject to change.

Phone:01509 889632

School Address/Venue(s):

PTP House
102 Brook Street
Wymeswold
Leicestershire
LE12 6TU
United Kingdom

Jobs & Resumes: Bristol, Birmingham, Coventry, Edinburgh, Glasgow, Leeds, Leicester, London, Manchester
Houses & Roommates: Bristol, Birmingham, Coventry, Edinburgh, Glasgow, Leeds, Leicester, London, Manchester
Travel Agencies: Bristol, Birmingham, Edinburgh, Leeds, London, Manchester

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Key Selling Skills
Managing Major Accounts
Planning Sales Activity to Help Meet & Exceed Targets
Selling for Non-Sales Professionals
Successful Sales Presentations
The Art of Retail Selling
Brand Building with the Public
Essential Advertising
Relationship Marketing
Closing Incoming Calls Effectively
Negotiating to a Satisfactory Close
Objection Handling Skills
Sales Negotiation Skills
Gaining Commitment on the Telephone
Winning More Business on the Telephone
Advanced Telephone Prospecting

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