Facilitating Focus Groups

Silicon Beach Training Ltd.
Brighton, East Sussex, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' Focus groups are a vital tool for quality & process improvement and staff development strategies. Often focus groups can identify areas to include in staff/customer surveys; improve staff motivation and morale; or generate creative ideas to problems or areas of improvement. There are a range of skills needed by a facilitator and this two day Facilitating Focus Groups course will take delegates step by step through preparing and facilitating effective focus groups.

Facilitating Focus Groups Training Course Objectives
At the end of this software subject course participants will be able to:

Understand the benefits and uses for focus groups
Develop the key skills of a facilitator
Understand and effectively deal with group dynamics
Prepare to facilitate a focus group
Effectively facilitate a focus group
Facilitating Focus Groups Training Course Content
Introduction
What are the objectives for the task?
What are your objectives?
Types of focus group
The role of a facilitator
Preparation
Putting together aims & objectives
Identifying group ’ground rules’
Selecting group members
Venue, materials and techniques
Facilitator skills
Listening, questioning and probing
How to generate ideas and thoughts
Idea & solution generation techniques
Decision making techniques
Creativity techniques
Establishing and retaining control
Staying ahead
Importance of feedback
Increasing personal impact and creditability
Maximising verbal and visual communication skills
Group Behaviour
Understanding group dynamics
Diagnosing the development of a group
Dealing with group conflict
Dealing with individual behaviour
Group size and participation
Facilitating a group
Setting ’ground rules’
Establishing the objectives
Encouraging discussion
Avoiding negativity
Handling group dynamic ’problems’ (examples: attention seekers, silence, off track discussions, dominating characters)
Closing the group down
Analysing Information from Focus Groups
Practical Sessions
Practical sessions are based on workplace situations and recreating small focus groups. This is done by either reproducing ’live’ situations or by using scenarios. Focus groups can be based on:

Quality Improvement
Process Improvement
Employee Feedback
Customer Feedback
Strategy & Planning
Delegates will get an opportunity to facilitate a focus group and receive feedback on their style and skills.

...''

Elements of this syllabus are subject to change.

Phone:+44 (0)1273 622272

School Address/Venue(s):

86 Gloucester Road
Brighton
East Sussex
BN1 4AP
UK

Jobs & Resumes: Brighton
Houses & Roommates: Brighton

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