Marketing Workshop

Silicon Beach Training Ltd.
Brighton, East Sussex, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' This marketing training course examines the full implications of the word ‘marketing� Delegates will learn how to find out about customers and their needs and wants, look at the choices they have in marketing and how they relate to each other and consider the ways of contacting the market.

Introduction to Marketing Training Course Objectives
Anyone who is involved or is about to be involved in the process of getting the right products or services to the right customers will benefit from this workshop. This marketing training course is suitable for marketing staff, but it also applies to managers in other areas.

Introduction to Marketing Training Course Content
What Is Marketing
the concept and role of marketing
what it means and how it can be put to work
the scope of marketing activity
marketing in context
The Market-Place
defining and segmenting markets
analysing market opportunities
identifying customers -who they are, what they want and how they buy
Market Information
sources of information on customers
competitors and market trends
methods of market research
The Tools Of Marketing
an introduction to the marketing mix
advertising -preparing and executing an advertising campaign
public relations -how to plan and stage a public relations campaign
market research
The Offer
using the marketing mix -product, price, promotion and place
creating the ‘right ’offer
creating ‘different ’offers for different markets
Reaching The Market
contacting the market and customers
making the product available to buy
Putting Marketing Into Action
setting objectives
marketing expenditure and allocating resources
determining strategies
marketing in different situations
At the end of the two days you will have a set of usable marketing documents and will have produced an actionable plan.

You will also have benefited from discussing ideas for improved marketing with the course tutor.

...''

Elements of this syllabus are subject to change.

Phone:+44 (0)1273 622272

School Address/Venue(s):

86 Gloucester Road
Brighton
East Sussex
BN1 4AP
UK

Jobs & Resumes: Brighton
Houses & Roommates: Brighton

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