Sales & Marketing

Silicon Beach Training Ltd.
Brighton, East Sussex, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' This Sales & Marketing training course is designed to help those working in sales and marketing to identify, recruit and retain the perfect customer.

Whether an old hand at sales & marketing or brand new, this fun and highly practical two day course is designed to stimulate sales & marketing activity by identifying and using best practice. A highly experienced tutor will work with delegates to develop a profile of their organisation’s perfect customer, create a product description which will meet their needs, a strategy to help them buy and a plan to keep them loyal.

Sales & Marketing Training Course Content
The Definition of Marketing
The Sales and Marketing Interface
Philosophies
Identifying the Perfect Customer
Recognising an Opportunity
The Marketing Environment
Research and Information Systems
Buyer Behaviour
B-C, B-B, C-C
Consumer Decision Processes
Organisational Buying
Selecting the Perfect Customer
Segmentation
Targeting
Positioning
Creating the Perfect Offering
Product
Price
Place
Promotion
Putting the P’s Together
Multiple Mixes
Planning and Control
Marketing Planning
Forecasting and Expenditure
Organisation and Control
Keeping the Perfect Customer
Developing Loyalty
The Psychology of Selling
Developing Personal Power
Filling the Funnel
Enquiries
Cold Calling
Deepening Existing Relationships
Networking and Gaining Referrals
Presentations
Desired Result
Features and Benefits
Framework and Proof
Objections
The DREAM Buying Path
Do
Repeat
Evaluate
Access
Money
Powerful Introductions
30 Second Introductions and Commercials
Identifying and Managing Buying Profiles
Questioning, Language and Listening Skills
Closing and Follow-Up
Buying Signals
Closing Questions
Follow-up Systems
The Psychology of Motivation
Personal Motivation Strategy
...''

Elements of this syllabus are subject to change.

Phone:+44 (0)1273 622272

School Address/Venue(s):

86 Gloucester Road
Brighton
East Sussex
BN1 4AP
UK

Jobs & Resumes: Brighton
Houses & Roommates: Brighton

Search other schools for Sales & Marketing training resources.

Customer Service Excellence
Customer Experience for Managers
Sales
Sales Management
Telephone Sales
Customer Relationship Management
NLP for Sales
Negotiation Skills
Marketing
Project
Excel
VBA For Excel
Access
Outlook
Word
Powerpoint
Mac
PC and the Internet

Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

Facts: We serve the schools and students around the world. Major visitors come from India, United States, United Kingdom, Canada, Australia, Philippines, Malaysia, Singapore and South Africa.