Training Course:Brand ManagementSchool/Trainer:Albers School of Business and Economics
Seattle, Washington, United States
Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced
Course Description:
'' Organized around the product and brand management decisions that must be made to build, measure, and manage brand equity. Focal objectives are 1) to increase understanding of the important issues in planning and evaluating brand strategies and 2) to provide the appropriate theories, models and research tools to make better branding decisions. Founded on basic marketing principles with particular emphasis on psychological principles in consumer behavior. ...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://albers.seattleu.edu/
Phone:(206) 296-5700
School Address/Venue(s):
Albers School of Business and Economics
901 12th Avenue
P.O. Box 222000
Seattle, Washington, USA 98122
Jobs & Resumes: Seattle
Houses & Roommates: Seattle
Travel Agencies: Seattle
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Other training courses offered by Albers School of Business and Economics:
Master of International Business
Real Estate Law
Legal Issues for New Ventures
International Law and Business
Applied Econometrics
Economics and Business Forecasting
Emerging Nations and the International Economy
Economics of Strategy
New Product Development
Sales Management
Marketing and Social Issues
New Venture Marketing
L-EMBA
Post-MBA
Post-MSF
Post-MPAC
Post-MIB
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