Marketing and Social Issues

Albers School of Business and Economics
Seattle, Washington, United States

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' A seminar in which all participants explore the variety of ways that marketing is involved with social issues. Student and faculty examine the roles of marketing in creating or exacerbating social problems as well as its role in relieving them. Topics include materialism, energy and the environment, consumer privacy, sustainable business, controversial products (tobacco, alcohol, guns, etc), and specific issues related to product, price, promotion, and distribution. Classroom activities consist of discussion, case analyses, and guest speaker presentations. Students engage in quarter-long individual socially conscious consumer behavior change projects.

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Elements of this syllabus are subject to change.

Phone:(206) 296-5700

School Address/Venue(s):

Albers School of Business and Economics
901 12th Avenue
P.O. Box 222000
Seattle, Washington, USA 98122


Jobs & Resumes: Seattle
Houses & Roommates: Seattle
Travel Agencies: Seattle

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