New Venture Marketing

Albers School of Business and Economics
Seattle, Washington, United States

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' The special marketing challenges faced by start-up firms require focus, planning, and creativity in place of the money, experience, and people that are the strengths of established companies. The course assumes that a venture has identified an idea or a business; it will not specifically address idea generation and evaluation. The course will deal with marketing research, however, for marketing planning and growth. Includes segmentation and positioning, competitive strategy, the 4 Ps (product, pricing, distribution and promotion with special emphasis on Internet and direct marketing), and marketing planning. ...''

Elements of this syllabus are subject to change.

Phone:(206) 296-5700

School Address/Venue(s):

Albers School of Business and Economics
901 12th Avenue
P.O. Box 222000
Seattle, Washington, USA 98122


Jobs & Resumes: Seattle
Houses & Roommates: Seattle
Travel Agencies: Seattle

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L-EMBA
Post-MBA
Post-MSF
Post-MPAC
Post-MIB

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