Integrating marketing strategy and execution

Ross School of Business Executive Education
Ann Arbor, Michigan, United States

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' The Big Picture Framework is a strategic planning simulation that provides essential tools for building simplified, integrated strategic marketing plans that evolve with the organization. In this engaging three-day program you’ll learn how to apply the framework and will experience the planning simulation process firsthand. You’ll walk away with a toolkit that helps you put the strategic power of the program to work for your organization. ...''

Elements of this syllabus are subject to change.

Phone:+1.734.763.1000

School Address/Venue(s):

Executive Education (USA)
Ross School of Business
University of Michigan
1000 Oakbrook Drive
Ann Arbor, Michigan 48104-6794 USA

Jobs & Resumes: Ann Arbor
Houses & Roommates: Ann Arbor

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