Marketing: Innovation on Command

Ross School of Business Executive Education
Ann Arbor, Michigan, United States

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' Stop wasting your time in brainstorming sessions that go nowhere. This course focuses on how to create value and growth through innovation in new and existing global markets. Participants first learn the skills of systematic inventive thinking and then learn the essential principles of how to successfully apply the tools. Participants revisit the Big Picture and tackle the process of mapping innovation results to Big Picture marketing strategy. From this exercise, students develop a working roadmap for their organizational unit on how to drive growth through innovation. ...''

Elements of this syllabus are subject to change.

Phone:+1.734.763.1000

School Address/Venue(s):

Executive Education (USA)
Ross School of Business
University of Michigan
1000 Oakbrook Drive
Ann Arbor, Michigan 48104-6794 USA

Jobs & Resumes: Ann Arbor
Houses & Roommates: Ann Arbor

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