Training Course:Building and Leveraging Strong BrandsSchool/Trainer:Ross School of Business Executive Education
Ann Arbor, Michigan, United States
Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced
Course Description:
'' Building a strong brand goes well beyond pretty logos. This program utilizes a strategic framework that reviews the many elements needed to build strong brands, including appropriate identity and awareness, a reputation for high quality and industry leadership, a feeling of trust and confidence, brand imagery and associations that make strategic sense and brand loyalty. It also looks at ways to improve ROI from brand-building, including smart brand extensions and a coherent brand architecture. Whenever possible, connections are made to the participant’s own brands and industry through individual and group exercises. ...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://execed.bus.umich.edu/
Phone:+1.734.763.1000
School Address/Venue(s):
Executive Education (USA)
Ross School of Business
University of Michigan
1000 Oakbrook Drive
Ann Arbor, Michigan 48104-6794 USA
Jobs & Resumes: Ann Arbor
Houses & Roommates: Ann Arbor
Search other schools for Building and Leveraging Strong Brands training resources.
Other training courses offered by Ross School of Business Executive Education:
Leadership Success for Mid-Level Managers
Management of Managers
Advanced Human Resource Executive
Strategic Human Resource Planning
Talent and Retention Management
Effective Sales Management
Integrating marketing strategy and execution
Marketing: Innovation on Command
Strategic Sales Leadership
Negotiating and Administering the Labor Contract
Factory Physics
Global Supply Chain Management
Theory and Practice of Investor Relations
Management Development
Leadership Development
Sales Leadership
Strategic Marketing
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