Online Media Planning and Buying Workshop

Econsultancy
New York City, New York, United States

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced
Teacher/Instructor: Albert Muzaurieta and Nedim Aruz
Fee: $750

Course Description:

'' This Online Media planning and buying training course offers a comprehensive overview of all media, including display, search, affiliate, email, mobile & social, to give delegates the broadest view of digital media opportunities, challenges, buying methods and key considerations around the complexities of planning, buying and executing online campaigns.

The way in which audiences consume media, advertising is traded, and channels converge is changing dramatically, so it’,s important that today’s digital marketers understand this new media landscape and this course will ensure this is the case.

The course is intended for anyone responsible for acquiring customers online or building brand awareness via advertising campaigns, for instance brand managers, digital marketing and campaign managers, agency account handlers, marketing executives and media planners. Some online experience is beneficial.

Attendees can expect to learn a lot from the practical, discussion-led workshop. It is divided into three key areas of planning and strategy, how to deliver an effective display advertising campaign, and delivery, measurement and analysis. After attending the course, you’,ll understand the trends in online media planning and buying, know the scope and tools available, and the different trading models used, including CPM, CPC and CPA together with targeted placements, networks and auctions. A case study will guide you through best practice in behavioral targeting. You’,ll learn about the importance of analytics and tracking, and the most relevant methods of measuring effectiveness. ...''

Elements of this syllabus are subject to change.

Phone:+1 212 699 3626

School Address/Venue(s):

Econsultancy Offices New York,
41 East 11th St.,
11th Floor

Jobs & Resumes: New York City
Houses & Roommates: New York City
Travel Agencies: New York City

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