Training Course:Public Sector and Non-Profit Marketing Leadership (Certificate)School/Trainer:Sprott School of Business
Ottawa, Ontario, Canada
Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced
Course Description:
'' being placed on managers and their staff in these sectors to adapt to their new environment. The benefits of attending this program include: acquiring value-added skills and core competencies necessary to develop strategic public sector and non-profit marketing strategies, ability to assume more senior positions and responsibilities in the public and non-profit sectors, sharing experiences with marketers in these sectors and expanding network for future collaboration, and developing an "action oriented" strategic marketing plan for your organization.
This Program has been specifically designed for managers and officers in the public sector who are looking for a professional development experience in the field of strategic marketing.
PROGRAM CONTENT
An overview of public sector marketing
The most effective methods of acquiring and using marketing intelligence, with a limited budget
The components of integrated marketing communications required to implement successful marketing campaigns with limited resources
How to develop social marketing campaigns that are based on solid research
Best practices and key components of working with the private sector including partnerships, sponsorships, strategic alliances and cause related marketing
How to launch successful cost-recovery products and services, raise funds and leverage in-kind services
How to "market your marketing program" internally by promoting the benefits of marketing to key players in your organization, including key stakeholders. ...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://sprott.carleton.ca/
Phone:(613) 520-2388
School Address/Venue(s):
Sprott School of Business
1125 Colonel By Drive
710 Dunton Tower
Ottawa, Ontario Canada
K1S 5B6
Jobs & Resumes: Ottawa
Houses & Roommates: Ottawa
Travel Agencies: Ottawa
Search other schools for Public Sector and Non-Profit Marketing Leadership training resources.
Other training courses offered by Sprott School of Business:
Business Grammar
Business Writing
Budget Management and Control
Conflict Resolution Skills
Marketing Communications
Dialogue and Interpersonal Communication
Enterprise Architecture and Business Process Modeling
Essentials of Project Management for Business and Government
Essential Skills for Creating and Sustaining High-Performance Teams
Leadership
Facilitation for Results
Finance for the Non-Financial Managers
Financial Risk Management
Interview and Selection Skills
Management
Management Development Program for Women
Managing and Sustaining Media Relations
Business Analysis
Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
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