Managing and Sustaining Media Relations Workshop

Sprott School of Business
Ottawa, Ontario, Canada

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' This practical, information-packed two-day workshop provides you with the tools and techniques you need to thrive in today’s mass media marketplace. Generating media support and coverage for your company or organization’s products, services and programs will increase sales, build corporate profile and market share, attract investors, and encourage sponsors. Learn how to research, develop, implement, and evaluate a comprehensive media relations program for your company, organization, association or government department.
You will gain a clear knowledge of the media relations�process and understand how to establish a successful media relations program that meets the goals of your company or organization. This workshop combines case studies, group exercises, lecture, and real life examples.

PROGRAM CONTENT

Create a long-term media relations strategy and program
Integrate your media relations program within your existing marketing mix
Identify measurable goals, objectives, and tools
Understand media topics, formats, and opportunities
Conduct market research and gather competitive intelligence
Create a targeted media list
Write effective promotional materials, including news releases, media alerts, fact sheets, story ideas, backgrounders, and mat stories
Design an Internet Media Room
Organize media events and media-friendly special events, including new conferences, media drops, media previews, and product launches
Prepare for media interviews and design key messages
Communicate, and manage in a crisis
Monitor, track and evaluate your media coverage and program
Prepare a media evaluation report ...''

Elements of this syllabus are subject to change.

Phone:(613) 520-2388

School Address/Venue(s):

Sprott School of Business
1125 Colonel By Drive
710 Dunton Tower
Ottawa, Ontario Canada
K1S 5B6

Jobs & Resumes: Ottawa
Houses & Roommates: Ottawa
Travel Agencies: Ottawa

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