Training Course:Public Sector and Non-Profit Marketing (Certificate)School/Trainer:Sprott School of Business
Ottawa, Ontario, Canada
Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced
Course Description:
'' The world of public sector and non-profit managers is rapidly changing. Increasing demands are being placed on managers and their staff in these sectors to adapt to their new environment. The benefits of attending this program include: acquiring value-added skills and core competencies necessary to develop strategic public sector and non-profit marketing strategies, ability to assume more senior positions and responsibilities in the public and non-profit sectors, sharing experiences with marketers in your sector and expanding your network for future collaboration, and developing an “action oriented�strategic marketing plan for your organization.
“The Professional Certificate in Public Sector and Non-Profit Marketing is a "must have" for anyone practicing marketing in the public and non-profit sectors. It is particularly helpful to people who lack formal training in marketing, but are seriously attempting to integrate marketing into their organizationd�
Philip Kotler, Professor International Marketing, Kellogg School of Management, Northwestern University
PROGRAM CONTENT
An overview of public sector and non-profit marketing.
The most effective methods of acquiring and using marketing intelligence, with a limited budget.
The components of integrated marketing communications required to implement successful marketing campaigns, with limited resources.
How to develop social marketing campaigns that are based on solid research.
Best practices and key components of working with the private sector, including partnerships, sponsorships, strategic alliances and cause related marketing
How to launch successful cost-recovery products and services, raise funds and leverage in-kind services.
How to “market your marketing program�internally by promoting the benefits of marketing to key players in your organization, including key stakeholders.
...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://sprott.carleton.ca/
Phone:(613) 520-2388
School Address/Venue(s):
Sprott School of Business
1125 Colonel By Drive
710 Dunton Tower
Ottawa, Ontario Canada
K1S 5B6
Jobs & Resumes: Ottawa
Houses & Roommates: Ottawa
Travel Agencies: Ottawa
Search other schools for Public Sector and Non-Profit Marketing training resources.
Other training courses offered by Sprott School of Business:
Project Management
Project 2007
Organizational Treasury Policy
Project Management Professional
Principled Negotiation
Business Communication Management
Corporate Performance Management
Management Skills
WorkPlace Conflict Management
Risk Management
Responding to Request for Proposal
Strategic Communications Planning
Brand Management
Situational Leadership
Time Management
Writing for Marketing Success
Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
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