Strategic Communications Planning Workshop

Sprott School of Business
Ottawa, Ontario, Canada

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' This interactive workshop is designed to inform, train and inspire professionals interested in increasing the efficacy of their communications efforts and/or to improve their knowledge of the field so they can work more effectively with communicators in their organization.

Managers realize greater return on their investment in communications, be that internal or external, everyday or extraordinary, when they understand the theories behind effective communications endeavors. When communications goals and activities support corporate goals, everyone benefits �communicators, bosses and stakeholders.

Program Content

Effective communications planning
Review of public relations and the family of communications tools and techniques
The RACE Formula (Research, Analyze, Communicate, Evaluate) - the backbone of effective planning for any strategic communications effort
...''

Elements of this syllabus are subject to change.

Phone:(613) 520-2388

School Address/Venue(s):

Sprott School of Business
1125 Colonel By Drive
710 Dunton Tower
Ottawa, Ontario Canada
K1S 5B6

Jobs & Resumes: Ottawa
Houses & Roommates: Ottawa
Travel Agencies: Ottawa

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Project Management Professional
Principled Negotiation
Business Communication Management
Corporate Performance Management
Management Skills
Public Sector and Non-Profit Marketing
WorkPlace Conflict Management
Risk Management
Responding to Request for Proposal
Brand Management
Situational Leadership
Time Management
Writing for Marketing Success

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