Training Course:Writing for Marketing Success WorkshopSchool/Trainer:Sprott School of Business
Ottawa, Ontario, Canada
Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced
Course Description:
'' This is a practical, strategic writing workshop that will enable you to develop clear, persuasive content that engages, motivates, and closes more deals. Find out what you need to know before crafting your message. Learn how to develop effective content that positions your company, product, service, or solution clearly in an ultra competitive, multimedia marketplace.
PROGRAM CONTENT
Aligning your message with your strategy
Why positioning is the secret to developing relevant, powerful content for marketing and sales materials
How to develop a simple positioning statement that will drive key messages
Integrated marketing
Types of print and electronic collateral: email, case studies, success stories, white papers, brochures, articles, etc.
How collateral supports different sales and marketing objectives
Type and depth of content that is required for different collateral
Audience considerations
How to develop a profile that will help you write more personal copy
The difference between writing to a prospect versus a customer
The stages of readership and what this means for your copy
The critical role of headings and sub headings
How to get readers to take action
What is an offer?
Why you should think “offer�and “action�with every piece of collateral
Key elements of a compelling offer that will hook your readers
Getting the right information
The most important sources of raw information
Key questions to ask to ensure you get what you need
How to know whether you’re ready to write
The value of a content brief
What is a brief and what should it include?
When to create a brief and for whom?
How to use a brief to speed up the writing and approval process
Writing for clarity
Using the FOG Index to analyze your writing
Why big words mean bigger trouble
How to get rid of clutter
Use the active voice
Pulling it together
How to structure your content
Basic grammar rules
Tips and guidelines for writing online versus offline
Using power words to engage and motivate
...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://sprott.carleton.ca/
Phone:(613) 520-2388
School Address/Venue(s):
Sprott School of Business
1125 Colonel By Drive
710 Dunton Tower
Ottawa, Ontario Canada
K1S 5B6
Jobs & Resumes: Ottawa
Houses & Roommates: Ottawa
Travel Agencies: Ottawa
Search other schools for Writing for Marketing Success training resources.
Other training courses offered by Sprott School of Business:
Corporate Performance Management
Management Skills
Public Sector and Non-Profit Marketing
WorkPlace Conflict Management
Risk Management
Responding to Request for Proposal
Strategic Communications Planning
Brand Management
Situational Leadership
Time Management
Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
Tips:
Our combined search function does not only provide you with the training courses and students, but also talent resumes and jobs, or shared apartments nearby for rent. |
|
|
