Training Course:Customer-Focused InnovationSchool/Trainer:Stanford Graduate School of Business
Stanford, California, United States
Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced
Course Description:
'' The processes organizations use to pursue innovation can actually erode their capability to innovate. Systems built on stages and reviews simply bureaucratize the process and deflect attention from the user-experience. Then, by limiting responsibility for innovation to a specific department, these organizations actually underutilize the creative capabilities of other employees. Companies must create a culture of innovation that harnesses the creativity of its customers, users, and employees.
Content Overview
Customer-Focused Innovation takes a hands-on approach to eliminating the red tape that impedes innovation. Participants learn strategic frameworks to better understand customer experiences, develop deeper customer insights, and diffuse customer learning throughout the organization. Additionally, the program provides cutting edge insights on the sources of customer satisfaction and brand personality. Participants discuss strategies for reducing the knowing-doing gap and building a customer-centric culture. Leveraging resources from the Stanford Graduate School of Business and the Hasso Plattner Institute of Design, the program exposes participants to the latest research on customer-focused innovation. The program also features real-world field exercises that involve developing innovations to enhance user experiences in the B2C and B2B domains.
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Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.gsb.stanford.edu/
Phone:650.723.2146
School Address/Venue(s):
Stanford Graduate School of Business
518 Memorial Way
Stanford University
Stanford, California, USA 94305-5015
Jobs & Resumes: Stanford
Houses & Roommates: Stanford
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