Training Course:Strategic Marketing ManagementSchool/Trainer:Stanford Graduate School of Business
Stanford, California, United States
Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced
Course Description:
'' Your organization operates in a dynamic marketplace—competition, consumers, technology, and market forces redefine your industry every day. Staying competitive means continuously adjusting and adapting your customer approach to meet changing needs and expectations.
Strategic Marketing Management provides a comprehensive examination of all major components of marketing strategy and their integration. By completing this program, executives can enhance their company’s profitability and marketplace position.
Content Overview
The first week of the Strategic Marketing Management program examines the elements of marketing strategy, such as a market-focused culture, customer and competitor analysis, value delivery, channel design, pricing, relationship management, brand management, sales, and marketing communication. In the second week, the program integrates these core elements to create a cohesive marketing strategy within the context of an effective overall business strategy.
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Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.gsb.stanford.edu/
Phone:650.723.2146
School Address/Venue(s):
Stanford Graduate School of Business
518 Memorial Way
Stanford University
Stanford, California, USA 94305-5015
Jobs & Resumes: Stanford
Houses & Roommates: Stanford
Search other schools for Strategic Marketing Management training resources.
Other training courses offered by Stanford Graduate School of Business:
Leadership
Strategy and Organization
Human Resources for Strategic Advantage
Interpersonal Dynamics for High-Performance Executives
Leading Change and Organizational Renewal
Managing Teams for Innovation and Success
Influence and Negotiation Strategies
Corporate Social Responsibility
Nonprofit Leaders
Philanthropy Leaders
Social Entrepreneurship
Strategy for Nonprofit Organizations
Strategies and Leadership in Supply Chains
Global Insights
International Management
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