key account management Workshop

Techniques For Change Ltd.
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' Retaining and developing existing business is becoming increasingly difficult as competition increases and loyalty declines. This is an interactive workshop where you will produce real draft plans that will help you identify and build more profitable accounts. Each session will take you through successive stages in the KAM process. The trainer will provide input to explain tools and techniques and you will then apply these to your own account to put together draft plans.
content
key account management (KAM) Essentials
the KAM process - overview
account diagnosis
client mapping
oppportunity assessment
objective setting and planning
networking
influencing and engaging customers
following through: practical account planning session
features
7 stage account management process
comprehensive client mapping methodology
tips on client mapping
customer perception ladder
networking planning tool
extensive practical application of techniques ...''

Elements of this syllabus are subject to change.

Phone:+44 (0)1293 568817

School Address/Venue(s):

Timberham House,
Gatwick Airport,
West Sussex
RH6 0EY
England

Jobs & Resumes: London
Houses & Roommates: London
Travel Agencies: London

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