Media Training and Fundamentals of PR

The University of Auckland Business School
Auckland, New Zealand

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' Because the media spotlight can be both positive and negative, professional media training is designed to help you make the most of your publicity opportunities while minimising the potential for damage to your reputation.

By understanding what the media want, you can greatly enhance the likelihood of a successful outcome, particularly when a difficult issue arises.

Using an interactive training model with video playback and self-critique, you will see real improvements in your interview skills, your overall presentation skills and how you express your key messages. Participants rate this learning process very highly

The Media Training and Issues Management Short Course also covers the basics of public relations, such as how to position your company through positive interactions with the media, building your profile without advertising, when to write a media release and how to structure it to optimise media interest.

Topics Covered
Trends and basics of dealing with the New Zealand media
How the news media operates �print, radio & TV
What to do when a journalist calls
Interview techniques
Home truths about journalists and how to gain their respect
What is ‘news��defining your hook/angle and adding ‘sparkle�
Key messages, bottom lines and over-riding objectives
Elevator interview –getting your message across in 30 seconds
Managing difficult interviews �the principles of control, preparation, content & risk
What to do when you are in the wrong
PR disasters and why the media love them
Public relations strategies & how to use them
Writing media releases
Presentation skills �body language & voice control
Handling nerves & other tips on presenting with confidence
Using video camera, microphone and lights, participants learn the different techniques in managing a range of interview situations for print, radio and TV. The course also freshens up presentation skills, from body language, how to stand - to voice projection

...''

Elements of this syllabus are subject to change.

Phone:0800 800 875

School Address/Venue(s):

The University of Auckland - Business School,
Graduate School of Enterprise.
Private Bag 92019, Auckland
New Zealand

Jobs & Resumes: Auckland
Houses & Roommates: Auckland
Travel Agencies: Auckland

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