Marketing Management

The University of Auckland Business School
Auckland, New Zealand

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' Master the fundamentals of marketing with a top teacher and practitioner!
This intensive, fast-paced course covers the basic principles of modern marketing management.

Understanding and excelling at the basics is as important in marketing as it is in sports. This course will provide an excellent foundation in those basics for either further study, for supervising the performance of marketers, or for working effectively with them. Fundamental marketing principles and concepts will be covered that are timeless and generic to all organisations �whether consumer or business-to-business, product or service, profit or not-for-profit oriented.

While the course will be theoretically sound, it will have a highly practical emphasis. (Steve Bridges has not only been a Professor of Marketing but has also held senior marketing positions in a variety of New Zealand companies.) Therefore, lots of examples will be given throughout the sessions to illustrate how marketing theories and concepts actually apply in business. While the emphasis of the course will be on the marketing of consumer products and services, many examples of business-to-business marketing will nevertheless be provided.

...''

Elements of this syllabus are subject to change.

Phone:0800 800 875

School Address/Venue(s):

The University of Auckland - Business School,
Graduate School of Enterprise.
Private Bag 92019, Auckland
New Zealand

Jobs & Resumes: Auckland
Houses & Roommates: Auckland
Travel Agencies: Auckland

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