Marketing Planning Workshop

The University of Auckland Business School
Auckland, New Zealand

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' Even though marketing and marketing planning has been around for a very long time, it remains one of the great unconquered challenges for many business managers and marketing practitioners alike. For this reason, this VERY PRACTICAL step-by-step WORKSHOP has been developed as a cooperative project between the University of Auckland and business. It is aimed at assisting you to develop a marketing plan that will strengthen your competitive edge in the marketplace and provide you and your business with a guidance tool to sustain your competitive advantage into the future.

Today’s business executives accept the absolute necessity of having clear strategic direction and measurable goals for their company and their staff. Leading companies ensure that this direction is properly articulated in marketing plans. These plans must identify the significant differentiators and sources of competitive advantage for their businesses, and must continually provide guidance on how all resources should be applied to make these financial and marketing goals profitable and REAL.

This workshop will show you how to achieve all this by helping you to analyze environmental issues and determine how they may affect your business. You will learn to identify competitors�strengths and weaknesses and find practical ways to gain and use this market intelligence in your business’s favour. You will be assisted in identifying opportunities and gaps that needs to be addressed to ensure your business’s success in the marketplace. You will learn to design and implement marketing strategies and how to make sure that they get implemented for optimal reward.

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Elements of this syllabus are subject to change.

Phone:0800 800 875

School Address/Venue(s):

The University of Auckland - Business School,
Graduate School of Enterprise.
Private Bag 92019, Auckland
New Zealand

Jobs & Resumes: Auckland
Houses & Roommates: Auckland
Travel Agencies: Auckland

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