Pricing Strategies and Tactics

The University of Auckland Business School
Auckland, New Zealand

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' This Short Course is designed to help you achieve greater profits through effective pricing strategies and tactics. Pricing is a key business tool that is often set aside from strategy and performance management. Adding just 1% to top-line revenue can contribute 7-10% to operating profits.

In 2 days you will be given practical tools and frameworks for setting the right competitive price for products and services to optimise profits.

You will learn to recognise pricing issues and develop successful pricing strategies for existing markets, or to incorporate pricing into the development of new products and services.

In this Short Course you will work through practical examples on how pricing is integral to the performance and behaviours of the wider organisation. This will provide a strong basis for improving the way your organisation thinks about pricing in its approach to marketing, sales and innovation �and how these parts of the organisation can work together to achieve high performance.

Topics Covered
Material will centre on price and revenue optimisation, with a strong emphasis on practical application in decision making, including the use of case studies, exercises, and examples.

Specific areas covered:

How to identify and use Price Elasticity in making sound pricing decisions.
How to price proactively to achieve business goals.
The importance of price in differentiation vs. commoditisation.
‘Price Leakage�and how ‘Pocket Pricing�can reveal true contributions.
Marginal pricing and what this means for profitability.
How to integrate pricing decisions into product development.
Price promotions and how to manage them profitably.
Managing price transparency, control and signals.
Implementing commercial tools for Price and Revenue Optimisation (PRO)
How to manage dynamic pricing (for online businesses).
Transfer pricing within different organisation structures.
Integrating pricing with strategy.
Pricing and how it drives sales behaviours.
Case studies and insights from practical experience.
...''

Elements of this syllabus are subject to change.

Phone:0800 800 875

School Address/Venue(s):

The University of Auckland - Business School,
Graduate School of Enterprise.
Private Bag 92019, Auckland
New Zealand

Jobs & Resumes: Auckland
Houses & Roommates: Auckland
Travel Agencies: Auckland

Search other schools for Pricing Strategies and Tactics training resources.

Systems Thinking
Advanced Selling Skills
Building and Managing Brands
Creating a Successful Sales Proposal
Digital and Direct Marketing
Fundraising
Key Account Management
Marketing Management
Marketing Planning
Pitch and Presentation Skills
Sales Skills
Service Level Agreements
Sponsorship
Strategic Marketing
Strategic Marketing of High Technology Products and Innovations

Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

Tips: You do not need to register before you can use most of our services. You will get a code for each posting ever made on this website. It is the key for you to remove the posting anytime by yourself.