Training Course:Strategic MarketingSchool/Trainer:The University of Auckland Business School
Auckland, New Zealand
Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced
Course Description:
'' Strategic Marketing: Some Straight-Forward Questions
�What is a marketing strategy today?
�When do you change your marketing strategy
�Why might it be more important to be fast than right?
�How do you manage the process of changing your marketing strategy?
Strategic Marketing: Some Not-So-Straight-Forward Realities
"Strategy is the art of creating value. It provides the intellectual frameworks, conceptual models, and governing ideas that allow a company’s managers to identify opportunities for bringing value to customers and for delivering that value at a profit." (R Norman and R Ramirez, Harvard Business Review, 1993)
"…strategies decay in four ways �by being replicated, supplanted, exhausted, or eviscerated. And across the board, the pace of strategy decay is accelerating." (G Hamel, Harvard Business Review, 2003)
"Conventional wisdom holds that companies must offer their customers something truly unique in order to win their business and loyalty. In truth, successful businesses offer them something simpler but more important."
(P Barwise and S Meehan, MIT Sloan Management Review, 2004)
...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.business.auckland.ac.nz/
Phone:0800 800 875
School Address/Venue(s):
The University of Auckland - Business School,
Graduate School of Enterprise.
Private Bag 92019, Auckland
New Zealand
Jobs & Resumes: Auckland
Houses & Roommates: Auckland
Travel Agencies: Auckland
Search other schools for Strategic Marketing training resources.
Other training courses offered by The University of Auckland Business School:
Digital and Direct Marketing
Fundraising
Key Account Management
Marketing Management
Marketing Planning
Pitch and Presentation Skills
Pricing Strategies and Tactics
Sales Skills
Service Level Agreements
Sponsorship
Strategic Marketing of High Technology Products and Innovations
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