Organisational Story Telling for Influential Leaders

University of Cape Town Graduate School of Business
Cape Town, South Africa

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' Success today doesn�necessarily mean changing what we do but rather how we do it. The world is in a constant state of flux, creating the terrifying, yet exciting, modern leadership paradox. Our customers, employees, partners and those who have yet to hear about us want to relate to our businesses, our brands, our people and our products on an emotional rather than on a logical level.

To thrive we have to move away from connecting with people on the logical level. To get complete buy-in it is essential that we are more than just an item on a shelf, a collection of products, a brand, a website or a business; we need to be exceptional. We need to create a culture that inspires.

Through storytelling, participants are offered an exciting opportunity to develop their personal power to influence others. From exploring the use of entertaining anecdotes, educative accounts, developmental biographies and wise, universal myths, legends and fables, participants uncover the courage to create, restore their innate imagination, intuition, innovation and inspiration, so as to strengthen their personal leadership through example. The learning process is designed to develop a leader�authenticity, spontaneity and creativity through the power of the spoken word through storytelling.

Programme benefits

Develop practical storytelling skills, enhancing personal power and influence, and the ability to address unique organisational issues.
Understand the dynamics of storytelling in organisations, and how to apply the appropriate methods, models, personal style and delivery mechanisms for maximum effects on audiences.
Apply theories, models and concepts related to storytelling in organisations, and how these can be used to build trust, build brands, increase sales, and achieve many other organisational benefits.
Understand the influential power of stories and storytelling and the vital role they play in creating and sustaining lasting relationships, the most valuable commodity, in our dynamic world.
Learn how to use storytelling to create an inspirational, innovative and inclusive corporate culture. ...''

Elements of this syllabus are subject to change.

Phone:+27 (0)21 406 1922

School Address/Venue(s):

UCT Graduate School of Business
Breakwater Campus
Portswood Road
Green Point
Cape Town
South Africa

Jobs & Resumes: Cape Town
Houses & Roommates: Cape Town
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