Training Course:Nomadic MarketingSchool/Trainer:University of Cape Town Graduate School of Business
Cape Town, South Africa
Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced
Course Description:
'' Nomadic Marketing has become known as South Africa’s leading Social-Media primer for marketing executives.
The programme offers a dynamic approach to marketing using web and mobile technologies. This approach emphasizes engagement, conversation, and adaptive planning.
The learning on Nomadic Marketing falls into three key areas which will equip the delegates with the skills to succeed in this industry: Tools and Technologies; Management and Optimization; Integration and Strategy.
Programme Benefits
Learn the fundamentals of internet and mobile marketing strategy
Harness the "collective intelligence" using web2.0 technologies
Understand the size, shape and trajectory of South African broadband, internet and mobile usership
Learn how to manage online reputation and branding
Explore innovative mobile and internet advertising and branding
Craft a creative new-media marketing strategy
Case-studies, resources and contacts will be shared to enable delegates to apply what they have learned
New business and pricing models that are now feasible will be explored
The technical component of the programme equips delegates with the resources, tools and know-how to execute comprehensive online campaigns incorporating email, blogs, wikis, social-networks, podcasts, widgets, tagging, Search Engines, Social Media Optimization, and Mobile applications. Tactically, case-studies and information around the reach and effectiveness of these tools in the South African and international context are explored. Strategically, we engage top thinkers in the space around innovative communication strategies for the future; showcase methodologies to track and measure stakeholder engagement; and facilitate processes that allow delegates to tap into their own creativity to pull together brilliant campaigns in this space.
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Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.gsb.uct.ac.za/
Phone:+27 (0)21 406 1922
School Address/Venue(s):
UCT Graduate School of Business
Breakwater Campus
Portswood Road
Green Point
Cape Town
South Africa
Jobs & Resumes: Cape Town
Houses & Roommates: Cape Town
Travel Agencies: Cape Town
Search other schools for Nomadic Marketing training resources.
Other training courses offered by University of Cape Town Graduate School of Business:
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Women in Leadership
Organisational Story Telling for Influential Leaders
Leading with Intuition
Creategy
Strategy Starterkit
Organisational Change Demystified
Negotiating Skills
Finance for Non-financial Managers
Mobile Marketing
Strategic Marketing for Thinkers
Dirty Hands Wine Marketing
Project Management
Strategic Project Management
Global Supply Chain Management
Managing reform and regulation in the Electricity and Water sectors
Business & Climate Change
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